NOT EVERY STORY

IS Morning Glory

WHAT’s YOurs?


LET'S COLLECT LIKES

♥︎

AND GET VIEWS

♥︎

HIT PUBLISH

♥︎

LET'S COLLECT LIKES ♥︎ AND GET VIEWS ♥︎ HIT PUBLISH ♥︎


HeY-YA! CIAO. SALut. TAG.

Thanks for browsing through. If you are looking for a Creative Copywriter, Content Manager or Social Media Manager, scroll no further. Or actually do. I am Marie Baeker, and I am all these things. I love creating smart content and a good smile.

MIX AND MATCH
SERVICES

  • Content Strategy, Storytelling, Scripting, Community Building

  • Research, Copy Origination in German + English Campaigns [Taglines, Emails, Blogs, Ebooks, Video Scripts, Customer Stories, Ads, and more]

  • Content Coordination, Content Creation, Task & Project Management, Feedback-Loops in various CMS and PM-Tools

  • Strategy, Editorial Planning, Cross-Channel Thinking, Multi-Platform Scheduling & Publishing, Quality Assurance, Driving Marketing Initiatives

  • Adaptation of Written Content from English to German across Digital and Print Assets [Blogs, Ads, Social, Web Pages, Case Studies, Email, Video & Webinar Scripts, and more]

  • Graphic and Video Creation for Social Media [Instagram, TikTok, LinkedIn, Youtube, and more]


SELECTED CLIENTS

• SUZUKI

• HYUNDAI

• BLOOMREACH

• APPLE

• LUFTHANSA GROUP

• MERCEDES-BENZ

• ZALANDO

• AMAZON FASHION

• BEMATES

• SUZUKI • HYUNDAI • BLOOMREACH • APPLE • LUFTHANSA GROUP • MERCEDES-BENZ • ZALANDO • AMAZON FASHION • BEMATES

AGENCIES

• DEPT®

• HOGARTH WORLDWIDE

• RAPP

• MEDIAMAN

• AQUENT

• DEPT® • HOGARTH WORLDWIDE • RAPP • MEDIAMAN • AQUENT

EXPERTISE // CONTENT MANAGEMENT

AEM, ASANA, CANVA, CONFLUENCE, CONTENTFUL, FIGMA, JIRA, PLONE,
SLACK, SQUARESPACE, TEAMS, WordPRess

SELECTED Projects

01
Apple: Content Production Management/Localisation (WW)
02
Amazon Fashion: Copywriting (DE)
03
BackMarket: Copy Origination (DE)
04
beMATES: Copy Origination (DE)
05
Bloomreach: Localisation/Copywriting (DE)
06
Hyunday: Content Management (DE)
07
Lufthansa Group: Content Management (DE)
08
Mercedes-Benz: Content Management (DE)
09
Zalando/Zalon: Copywriting (DE)

Here are a bunch of clients I had the pleasure to work with. My tasks involved building brand voices, creating digital campaigns for selected markets, producing digital brand assets, localisation management, creative copy origination, language adaption, coordinating product launches. The copy below isn’t all mine, but a fair amount of messaging went through my edit. WORD. Concrete references on request.

ABOUT ME

  • I learned cooking Aubergine Schnitzels with Jesse Jenkins. His Insta account hit my digital shelves faster than the holy Ottolenghi trilogy. I got my eyeshadow technique from Victoria Beckham. I will always apply an Amy Winehouse styled eyeliner, but when Victoria influences, I watch. I love to get my stats from various sources, but the real housewives of Clapton is by far the biggest bull in my lifestyle studies accounts. I book appointments with my gynaecologist, but I prefer reproductive health insights with Hayley Morris. I had a hunch that renting an apartment in NYC is out of budget. Just a few reels with Caleb Simpson touring flats proved me right. When the Berliner in me thinks there must be more to life than black bomber jackets and Berghain, Julia Fox is there for me. I will always choose an Insta story of a female DJ in white buttless underwear over a uniformed dark hole. Without Louis Theroux I wouldn’t have known what emetophobia is. I could have lived without it, but small talks would be a lot duller. If I want a great dinner date, I watch the Dish podcast with Josh Homme on Youtube. Call me boring, but it lowers the risk of bad company by 100%. I have never been to Toronto, but I am hanging on Isaaclikes_’ lips (mic) to have his interviewee reveal the city’s best coffee spot. This man could ask what the best diaper in Rewe (Germany’s finest grocery store) is and I would scroll my thumbs off to get watch the answer.  

  • My brother says: ‘You are a lost soul, sister!‘ for spending hours online, I say ‘I am well-informed and entertained with things and people that interest me.‘

  • I was born in the 80s and loved reading the BRAVO for the latest in the pop world. I praise living in the 2020s, where everyone can check their pop (or any kind of) facts whenever and wherever they want. All it takes is a subscription, a follow or a scroll, because social media and the smartphone don’t have opening hours–‘breaking news’–unlike the petrol station, where I bought my magazines in 1995. Bless it!

CREATIVE PROJECTS

SOCIAL MEDIA PROJECTS // POTENTIAL BRAND CAMPAIGNS // CROSS-POSTABLE // SCALABLE // WIDE REACH // MORE ENGAGEMENT

THE TALK OF THE INTERNET

THE BRAND PROPOSITION OF BEING THE BEST BAND IN THE WORLD IS ALREADY TAKEN BY THE TWO MOST COMBATIVE BROTHERS IN POP-HISTORY. NO-ONE CAN TELL THEIR EGO-DRIVEN STORY BETTER THAN THEMSELVES. ANY OTHER STORY CAN STILL BE TOLD. BRANDS NEED TO CREATE AWARENESS, GROW THEIR AUDIENCE AND REMAIN RELEVANT. 

IF RUNNERS COUNT STEPS TO MEASURE THEIR PERFORMANCE, BRANDS COUNT REACH. 

WHETHER YOU OPENED THE 3000th MATCHA SHOP, YOU ARE A BOUTIQUE HOTEL OR A STREAMING SERVICE PROVIDER, THE RULE OF (THE SCROLLING) THUMB IS THE SAME: THE MORE CUSTOMERS YOU ENGAGE, THE MERRIER THE BUSINESS.

MORE PROTEIN, MORE STEPS. MORE CONTENT, MORE REACH. BETTER CONTENT, BETTER ENGAGEMENT. 

I AM NOT INTO PROTEIN BARS, BUT I AM INTO CREATING AND MANAGING ENGAGING & NEAT CONTENT AND PRODUCING CAMPAIGNS THAT RESONATE WITH THEIR TARGET AUDIENCE. 

IF YOU WANT TO REACH A WIDE AUDIENCE, SOCIAL MEDIA (AND ZEITGEISTY CONTENT) IS CALLING. LOUDER THAN LONDON. FOR ANY BAND WITHOUT 2 NOISY SINGERS, I AM HAPPY TO BE THE VOICE, AS WELL AS THE CONTENT RELEASE MANAGER. I CAN FLIP TONALITIES LIKE COINS AND SCRATCH AUDIENCE AWARENESS BETTER THAN A LOTTERY TICKET. LET’S MAKE YOUR BRAND THE TALK OF THE INTERNET–ACROSS ALL PLATFORMS (EXCEPT ONLYFANS).


Shake along with me

Shake along with me

Shake along with me • Shake along with me •


REACH OUT FOR ENquiries

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